CoverGirl has announced that Maye Musk has joined its family. At 69 years old, Musk recently made an appearance on the runways during New York Fashion Week. She is often described as a “symbol of timeless beauty and wellness.”

CoverGirl says Musk is “a true testament to unapologetically embracing one’s unique beauty.” Check out the story in the NY Times.

Ukonwa Ojo, sr. vice president, CoverGirl, says, “Maye Musk is not only a timeless beauty, but a visionary who has always followed her own path, creating new opportunities and paving the way for so many others who might not meet the industry standard of ‘model,’ but are truly beautiful in every regard. This is exactly what CoverGirl is all about — owning your identity and proudly sharing with the world all the facets that make you, you.”

Ojo continues, “Maye is an affirmation of the power and importance of diversity and inclusivity in the world of Beauty. She is unstoppable…”

Musk began her modeling career when she was 15 years old, living in South Africa. She signed with IMG at age 68. Musk has also worked as a Registered Dietitian-Nutritionist, and wrote the book, “Feel Fantastic,” which focuses on wellness and beauty tips she learned in the fashion industry.

Musk comments, “With wearing makeup a part of my job as a model, one might think I’d get tired of it, but I absolutely love it. I’ve had the benefit of working with a lot of wonderful artists through the years, and it’s a fascinating process: you start as a blank canvas and then a transformation occurs — but there’s always a very real and honest piece of me there, too. I think that’s one thing that’s kept me working in this industry for so long, my interest in self-representation.”

Photo on Right: Instagram/covergirl
Left: Maye Musk